Search engine optimization is so named because it requires specific efforts from webmasters—in the form of onsite and offsite “optimization”—that foster an authoritative web presence that Google favors in its search rankings. However, effective SEO requires a delicate balance between implementing these optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites.
Avoid these over-optimization mistakes to keep your users—and Google—happy:
1. Using too many keywords on a page.
It’s an easy mistake to make if you’re focused on specific keywords. In the early days of the search engine age, keyword frequency was straightforward; the more keywords you had on a given page, the more likely it was you would rank for those keywords. Then, it was deemed that keywords should only represent three to five percent of your total content. Now, any unnatural use of keywords can be detected—so keep your selected keywords to a minimum and focus on quality content.