15 SEO Over-Optimization Mistakes Webmasters Make

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Search engine optimization is so named because it requires specific efforts from webmasters—in the form of onsite and offsite “optimization”—that foster an authoritative web presence that Google favors in its search rankings. However, effective SEO requires a delicate balance between implementing these optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites. Read More

10 Engagement Strategies to Win Followers on Facebook and Twitter

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Entrepreneurs all over the country are finally starting to see that having a presence on major networking platforms like Facebook and Twitter is just as important as having a website. But just having a presence isn’t enough. Creating a Facebook page or Twitter profile, only to abandon it and hope it attracts new business, is the digital equivalent of buying a storefront and leaving it empty, hoping people will come in and leave money behind. Read More