Cornerstone Insurance is a leading Insurance company in Nigeria. The organisation was established to conduct Insurance business in a professional, ethical and customer-focused manner and has remained committed to these values over the years. With products and services ranging from: Motor Vehicle, Aviation, Marine, Engineering All Risks, Asset Protection, Liability to Third Party, Oil & Gas, Group Life, Credit Life, Mortgage Protection, Term Assurance, Wealth Creation Products and Takaful (Islamic Insurance), Cornerstone had several offerings for their clients but communicating the benefits of each of these products became a challenge.
Cornerstone approached James Hillwood to develop a digital marketing strategy that would cut across all their active social media channels. The year long journey began with executions on Facebook and the Google Display Network for which we produced a funny animated product advert which was not only used online but also offline.